Coming soon

Where claritymeetspossibility.

Zerith builds intelligent tools that bring what an organisation already knows to the surface, so people can see it, ask it, and act on it.

Why Zerith

Most knowledge at work is buried.

It sits in dashboards nobody opens, documents nobody can find and meetings nobody remembers.

Zerith brings it to the surface: clear enough to see, simple enough to ask and ready to act on.

How we think

Four layers. One point of light.

Our mark is four circles that all meet at a single point. That is how we see an organisation: data, knowledge, conversation and ideas, each a layer, all rising toward the same clear answer.

01 Data

Start from what's true.

We connect to the systems a team already runs and let anyone ask questions in plain language. No query writing, no waiting a week for a report.

Outer ring · the foundation
02 Knowledge

Find what you already know.

Policies, wikis and files become one searchable memory. Every answer points back to the document it came from, so people can check it.

Second ring · the memory
03 Conversation

Remember what was said.

Meetings turn into decisions, owners and next steps. The conversation keeps working after everyone has left the call.

Third ring · the voice
04 Clarity

See it, then decide.

Ideas and systems become diagrams people can read in seconds. This is the point where every layer meets, and where a decision gets made.

The point · where it all meets

What we believe

Five principles · keep scrolling
Principle · Clarity

Clarity is a feature.

Removing a step is worth more than adding a button. If it needs a manual, it is not finished.

Principle · Trust

Your data stays yours.

We work inside your boundaries and show where every answer came from. Nothing is a black box.

Principle · Judgement

People make the call.

Our tools prepare the decision. A person makes it, with the evidence in front of them.

Principle · Craft

Small and sharp.

We would rather build one tool people love than ten they tolerate.

Principle · Calm

Quiet by default.

Good software gets out of the way once the work is done. No noise, no badges begging for attention.

The four layers of the Zerith mark CLARITY CONVERSATION KNOWLEDGE DATA
The mark

Everything leads to one clear answer.

Our logo is four circles that meet at a single point. Each one is a layer of what an organisation knows: its data, its documents, its conversations and its ideas.

The white dot where they meet is the answer. That is what Zerith does: brings every layer together so the answer is easy to see.

Lockups

Poppins Medium · tracking −2%
ZerithOn navy · white point
ZerithOn white · navy point

Colour

Click a swatch to copy

Type

Two families, one voice
Aa
Poppins MediumWordmark · headlines
Aa
Figtree RegularBody · interface

Using the mark

Keep it simple
● Do

Keep clear space

Leave at least one outer-ring radius of empty space on every side.

● Do

Flip only the point

On light grounds the dot turns navy. The three rings never change colour.

● Don't

Separate the rings

The circles always share the top tangent. Never move the point off it.

● Don't

Add effects to the flat mark

No gradients, shadows or outlines in print. The 3D form is for motion and web only.

Coming soon

Zerith. Where clarity meets possibility.